marketing

Year in Review: Reflections, Achievements, and Learnings

As the year draws to a close, let’s take a moment to reflect on an incredible 2024 filled with growth, challenges, and significant milestones. This year was a transformative one for Blackwood Bookkeeping, and it wouldn’t have been possible without the unwavering commitment and passion of our team. Highlights of 2024 Blackwood Annual Conference in […]

Six months in review

It’s six months since we submitted our last 2023 FY BAS and where has the time gone?! We’ve had lots of really cool things happening with a focus of business growth, connection and rejuvenation. Before we get stuck into the next round of end of financial year busy, here’s a sneak peak of what we’ve […]

Xerocon 2023 Wrap-up in 2 Minutes

Xerocon Sydney 2023 – the learning, the connections, the parties …You can check out my full wrap up blog below. Be warned, it’s quite a read so settle in with a cuppa. Here’s the 2 minute summary.Learning and innovation: Xerocon is presented as a hub of knowledge and learning opportunities. The event featured sessions led […]

Xerocon 2023 Wrap-up

Xerocon – an event full of insightful learning, innovative app partner showcases, invaluable networking connections and vibrant celebrations. Let’s embark on a journey through my highlights of what can undoubtedly be described as the accounting and bookkeeping conference of the year. So fasten your seatbelts as we navigate through my takeaways of this exceptional event! […]

Tips to increase holiday engagement

The holiday season is typically busy. Take this opportunity to show clients how much you appreciate their business. After all, it’s less expensive to retain existing clients than it is to attract new ones. And, while every day is the right day to show your clients you care, the holidays might have more meaning because […]

Business tips for the end of the year

The end of the year tends to be a bit chaotic for business owners, but it’s actually a good time to get some extra housekeeping done for your business. Read on for some tips to help you finish the year neatly and feel prepared to face the new year. Review your goals and KPIs A […]

How to Scale Your Business with Minimal Effort

If you want your business to grow, at some point you’ll have to think how to scale your business. Scaling it isn’t exactly the same as growing it, though they are often used interchangeably. Growth refers to adding resources and increasing your revenue in a linear fashion. You double your number of offices to double […]

Why Smart Business Owners Never Stops Marketing

One classic mistake business owners make when money gets tight is to stop marketing or cut their marketing budget. At first glance, it seems logical to cut down your expenses during tough economic conditions. However, in reality, it’s the opposite of what you should do. Learn the strategies in marketing now. When your business is […]

5 Funding Options for Start-ups

Starting your own business requires enough capital to ensure you can pay your bills until your company turns a profit. Depending on the type and size of your business, you may need thousands of dollars monthly to cover overhead. There are plenty of things that can help including these 5 funding options for start-ups. If […]

Five Marketing Tips to help during COVID-19

In these difficult times, you may find your business slowing down and sales harder to come by. Given this trend, establishing and maintaining connections with existing and potential customers have become more important than ever. So here are some simple marketing tips to help you step up your marketing game: Marketing tip #1. Strengthen your […]

When Customer Service Goes Wrong

I was recently surfing through Facebook and saw some beautiful clothing that a friend had shared, so I jumped onto the online seller’s page. There were some fabulous items – and also lots of very bad comments from very dissatisfied customers! One customer had gone so far as to obviously keep track of everything posted […]